NCLA Con 2025

As staff members of a statewide library consortium, we see tremendous variations between our member libraries marketing needs. Some library systems have entire marketing and outreach departments; others rely on the precious little free time of their creative staff members. However, one commonality is that many librarians express confusion and frustration about marketing e-resources. Because of these disparities and the lack of existing literature on this topic, we launched a national survey to discover the primary barriers libraries face in promoting e-resources specifically.In this presentation, we will present the findings of our survey and share some of the ways that a diverse sample of libraries approach e-resource marketing. We will also share the primary barriers that libraries reported along with insights into the challenges they face in marketing e-resources. Additionally, we will discuss strategies for fostering collaboration among member libraries to share best practices and resources. By leveraging the strengths of larger institutions and supporting smaller libraries, we aim to create a more equitable framework for e-resource marketing. This session will equip participants with practical recommendations for their own libraries and an understanding of how library consortia can help address these challenges and make marketing e-resources more effective for all types of libraries.