Librarians are no longer just caretakers of books-they're digital architects, advocates, marketers, and community leaders. In this session, we'll explore how the librarians behind the Read Free NC website took on new roles to create a platform that supports library workers facing censorship and promotes intellectual freedom in North Carolina. Through the process of designing and promoting the website, we'll highlight the innovative ways librarians are adapting to meet the demands of advocacy and community outreach. From website design and blog writing to social media marketing and grassroots advocacy, librarians are leading the charge in defending the right to read. Attendees will learn how to leverage digital tools to build platforms that support advocacy efforts and enhance their libraries' public presence. We'll discuss strategies for stepping into new roles, overcoming challenges, and turning digital projects into powerful engines for change. This session is perfect for librarians looking to expand their skill sets and make an impact beyond traditional library services.